Milan based jewelry label founded in 2015 by Cynthia Vilchez Castiglioni. The name of Aliita’s first collection is Casita pura (“pure home”). For her it was fundamental to start from the nest with a pure line, full of the feelings that a casita could mean for a woman. The use of quotidian elements as the house, snorkel, letter and bucket transformed into pure lines with a touch of natural stones as diamond, emerald, sapphire and ruby makes Aliita’s soul.
A concept about effortless lifestyle and timeless simple beauty. Aliita means “important object” in Wayuu, the native language of Guajiros, indigenous whose ancestral lands are located in Zulia-Venezuela, the same state were Cynthia grew up. After graduating in Fashion Marketing at Istituto Europeo di Design she held different work experiences at Vionnet, Miu Miu and Jil Sander.